Short videos bring fame to Chinese artisans

Short video apps Douyin, Kuaishou,  and Huoshan.

31-year-old Geng Shuai has attracted more than 3.6 million followers on short video platform Kuaishou, thanks to his unique hand-made inventions, such as an exercise bike that can produce soybean milk.

The popularity of short video platforms in China has brought more craftsmen into the spotlight. While vitalizing traditional handicrafts among the Chinese people, some craftsmen have even helped introduce Chinese culture overseas.

Data from TikTok, a popular short video sharing platform, suggests that more than 88 percent of the 1,372 representative projects of China’s intangible cultural heritage, including traditional handicrafts, had been represented on the platform by April this year.

More than 24 million short videos on the platform were related to traditional handicrafts, over 60 percent of which were published by members of the post-90s generation.

Short videos allow the innovations of ordinary people to be seen, recorded, shared and recognized, according to a report released by the China Online Video Research Center of the Communication University of China and TikTok.

As experts pointed out, short videos enable people to use their imagination and express themselves, and allows ordinary people a chance to become popular and be heard.

By December 2018, 648 million people used short video apps in China, accounting for 78.2 percent of Chinese netizens, according to the China Internet Network Information Center.