Professional organizing industry thrives

The past few years have witnessed a mushrooming development of China’s professional organizing industry, with the number of registered enterprises increasing at an average growth rate of 33 percent.

China is currently home to more than 130 registered enterprises related to professional organizing. Over 30 new enterprises were established in 2020 alone, which means an annual growth rate of 102.7 percent, indicated statistics from Tianyancha, a large data technology service company.

(Photo/China Youth Daily)

Across the country, more than 10,000 people have received training as professional organizers. From 2019 to 2020, there were more than 2,200 new professional organizers in China, exhibiting a strong growth momentum of development.

Statistics from the Ministry of Human Resources and Social Security further disclosed that more than 40 percent of professional organizers earn an annual salary over 100,000 yuan ($15,450), and thanks to the rising market demand, the next two years will see a need of roughly 20,000 relevant practitioners.

“A professional organizer is very different from a housekeeper. An organizer’s job is not just to clean up the room and put things in order,” explained Zhang Yingjun a post-90s woman who graduated with a bachelor’s degree from Chongqing University.

Unwilling to settle in her white-collar job, Zhang attended training programs and became a self-taught professional organizer in 2019. In collaboration with her friends, one year later she set up her own professional organizing company, and they secured their first order worth 32,000 yuan, which was a great delight for them.

To complete a service, an organizer will go through three procedures: early-stage communication, design and door-to-door arrangement, noted Zhang.

“In the early communication process, the professional organizer should learn some basics regarding a customer’s housing space layout, living habits, family members and other specific conditions, which they will then use to create a house organizing plan suitable for the family,” Zhang said.

From Zhang’s perspective, for her customers dominated by the young and middle-aged from middle to high-income families, spending money to pay professionals is a reasonable practice. Thus, the career prospect for professional organizers like her is broad.

Digital economy booms in western China

For the first time in history, China’s western regions led the growth in the number of new entrepreneurs on the country’s e-commerce platform Taobao in 2020, according to an industrial report.

Two women sells local tea in a live-streaming session in Ning’er Hani and Yi autonomous county in Yunnan province on April 6, 2020. (Photo/Xinhua)

Nine western provincial-level regions ranking among China’s top 10 saw the greatest increase in online shop founders, including northwest China’s Ningxia Hui Autonomous Region, followed by the two western provinces of Yunnan and Guizhou, said the report, co-released by Chinese e-commerce giant Alibaba Group and the Digital Economy Research Institute at the Zhongnan University of Economics and Law.

The report also showed that Yunnan, Sichuan, and Shaanxi provinces in western China ranked among the top 10 across the country in terms of the numbers of live-streamers promoting agricultural products.

Amid the mid-year online shopping festival this year, online shop owners in the regions have seen an influx of orders for local specialties, such as succulent plants from Yunnan, kiwi fruit from Shaanxi, and hot-pot ingredients from Chongqing municipality.

The digital economy is bridging the gap between developed regions and less developed ones, according to Zuo Chenming, a senior analyst at AliResearch, Alibaba’s research arm, adding that three factors contributed to the booming digital economy in western China.

With notable improvements in infrastructure and logistics services, the country is advancing the development of western regions, while e-commerce platforms are working to help rural areas digitize production, marketing, and logistics.

Cainiao Network, Alibaba’s logistics arm, for example, has teamed up with leading courier companies to open up more logistic channels in counties, townships and villages. So far, its services have reached 30,000 villages across the country.

Instead of working in big cities, more young people are going back to their hometowns to join the e-commerce industry, particularly since the onset of COVID-19. With new technology and concepts, fresh impetus is being injected into the development of villages.

As e-commerce boosts the sales of high-quality agricultural products in rural areas and benefits consumers, local governments in western regions have strongly supported the development of e-commerce, making it an important source of income growth benefiting rural residents.

While spurring the development of key industries, e-commerce will effectively bridge the gap of western regions with central and eastern parts of the country, said Pan Helin, executive director of the Digital Economy Research Institute at the Zhongnan University of Economics and Law, adding that digital economy in China’s western regions will embrace even greater development.

Afternoon tea market promising in China

Prospects for China’s afternoon tea market look promising, with young women aged between 18 and 24 continuing to be the main consumer group, according to a recent report released by Chinese e-commerce giant Alibaba Group’s local life service company.

With demand for afternoon tea exceeding supply, the market continues to grow, the report said. Citing data from Eleme, Alibaba’s flagship takeaway-order app, the report showed that the number of afternoon tea business owners in March 2021 increased by 33 percent year on year, while the market saw the highest net profit growth of 57 percent.

Geographically, afternoon tea orders in new first-tier cities and second-tier cities accounted for 52.5 percent of the total nationwide, while the orders grew at an average rate of 35 percent in cities below due to soaring demand.

Customers are also paying more for afternoon tea. The average transaction value increased from 28.9 yuan (about $4.52) between July and September 2019 to 30.8 yuan in the same period in 2020.

The top seven choices for afternoon tea are bubble tea, juice, fried chicken, coffee, desserts, braised food, cakes and pastry, and fruits. Out of all of these options, bubble tea was the favorite of most consumers.

In terms of customers’ most popular combinations, bubble tea and juice pair well with desserts, while cakes and pastry are suited to coffee, and braised food lovers prefer to try it with fruits.

Technologies bring retail revolution

Smart retail, partly represented by new advances such as unmanned supermarkets, mini-program shopping and virtual fitting rooms, are offering consumers a variety of personalized products and services.

E-commerce is a form of smart retail that requires a keen understanding of what consumers need. Driven by big data technology, e-commerce platforms can remember consumers’ habits. Based on this information, they can offer recommendations to them when they shop online, enabling them to directly come to the goods they are about to buy without having to search for them.

A POS (point-of-sale) kiosk by Hisense is seen at the Retail’s Big Show 2020 in New York, the United States, on Jan. 12, 2020. Equipped with cutting-edge products and innovative services, a group of Chinese companies made their presence at the annual retail expo this week in New York, with ambitions to tap into the U.S. market with smart retail solutions. (Xinhua/Wang Ying)

For instance, on opening a mini-program on the instant messaging app WeChat, a consumer surnamed Zhang from Shanghai was recommended a kind of fruit tea she often bought on the app. After placing an order, the drink arrived at her doorstep half an hour later.

There are three kinds of players providing smart retail solutions – internet companies, software and service providers, and traditional retail enterprises, according to Bai Feng, Vice President and CEO for Smart Retail at BOE Technology Group Co., Ltd., an IoT company that provides intelligent interface products and professional services for information interaction and human health.

Experts believe that the retail sector can provide personalized services for consumers through behavioral analysis with the use of big data. At the same time, by using the results of the behavioral analysis to improve procurement and delivery, the retail sector can achieve flexible and efficient production and supply at much lower cost.

Smart retail could not have been realized without the help of artificial intelligence (AI) technologies such as computing vision algorithm, big data analysis, robots, and voice recognition. Many department stores and supermarkets have realized digital intelligence with the help of such technologies.

A department store in Chengdu, southwest China’s Sichuan province, has launched a smart parking app that efficiently guides vehicles to unoccupied spaces through a three-dimensional navigation system.

Technologies play a key role in realizing these scenarios, the first being the construction of internet infrastructure, including the popularization of 5G technology and the Internet of Things (IoT), said Bai. The processing ability of big data and algorithms for optimization, as well as the popularization of the hardware and software equipment are also important, he added.

Today’s smart retail is no longer just about customer flow or sales volume, but has become highly intelligent both online and offline. When it comes to physical stores, smart retail boasts precise decision-making and higher operation efficiency.

Leading Chinese retail company Suning Holdings Group has been making constant efforts to achieve digitalization of the supply chain by accelerating technology-backed transformation and increasing technological investments.

“Traditionally, it took us about three hours to distribute parcels from one warehouse, but now we spend only three to five minutes on average handling each parcel, and can handle 2,000 parcels an hour at full capacity. This optimizes inventory structure, accelerates circulation of parcels and lowers the incidence of goods being stuck,” said Jing Wei, Suning Technology Group’s vice president.

“In smart retail, the business owners do not operate based on how they feel or according to their experience,” said Lin Yuanqing, founder of Aibee, an AI company that focuses on applying digitalized and intelligent AI solutions to the physical world.

Lin further noted that intelligent technologies can help avoid inaccurate and inefficient data analysis, which means they no longer confuse salespersons with customers, but reflect the flow of customers in a more precise manner. In addition, all goods on the shelves become traceable, including their basic information and when they are sold.

An electronic price tag developed by BOE has been adopted by some supermarkets in China. By scanning the QR code on the price tag, consumers learn more about the product, and are guided to the store’s online market.

Experts pointed out that the digitalization of every link in smart retail creates great value as it helps operators understand consumers’ behavior, manage their production according to demand, and adjust the supply chain and the manufacturing process.

Customized goods thrive online in China

Customized products, ranging from T-shirts, mobile phone cases, headphone boxes and hand bags to mugs, pillows and key rings, have become increasingly popular among Chinese consumers on various e-commerce platforms.

Retailers offering customized goods on Taobao(Photo/Taobao.com)

Last year saw the emergence of a new market worth 10 billion yuan — the production of customized goods based on pictures provided by customers. Taobao, a major online shopping destination in China, is home to more than 100,000 retailers offering customized goods and 10 million kinds of these commodities.

“Even a niche market of mobile phone data cables with personalized patterns can be filled on our platform,” said Zhang Rui, head of the enterprise services division on Taobao.

Buyers of customized commodities can be divided into two categories: small and medium-sized enterprises or individuals. The first type of consumers usually order such products for large-scale activities such as new project openings, team-building events and annual meetings, whereas individuals place orders for graduation ceremonies, birthdays, weddings and other important occasions.

In addition to small items including mugs, calendars and pillows, customized products also involve fields such as clothing, wedding planning, automobiles and home decoration.

On an online garment customization platform, users can carry out clothing customization through the following procedure: first, select specific information such as fabric, collar type and cuff requirements , and then enter the height and weight data. They can then receive their personalized clothes within 15 working days after successfully placing an order.

“I have a great sense of achievement when I receive my clothes whose design I participated in. They fit me very well, and are very comfortable to wear,” commented a consumer on the platform.

“In the past, most buyers chose conventional styles, and the customized patterns were relatively simple. However, now they have more ideas and tend to communicate with designers multiple times in order to enhance the design,” explained Wang Hang, head of an online store that opened 14 years ago and provides custom-made clothes on Taobao.

High consumer demand for personalized products has also facilitated the upgrading of sellers’ services. Wang disclosed that his store now needs to employ more designers than before and has to use more advanced manufacturing equipment in order to reach the higher standard of craft requirements for customization.

Smart fitness facilities make exercise fun

Smart fitness facilities in parks and gyms across China are making exercise more fun and science-based and helping people enjoy exercise in a healthier way.

The smart running track in a park in Honggutan district in Nanchang. (Photo/Xu Yuting)

Honggutan district in Nanchang, capital of east China’s Jiangxi province, recently opened its first smart running track in a park to the public, attracting many exercise enthusiasts. Mr. Wang, a native of Nanchang, is one of them, and said that he felt very comfortable running on the track.

The 800-meter long track can record runners’ speed, steps, running distance, and calories burned. The track is also equipped with supporting smart facilities, such as smart screens, facial recognition equipment, and smart lockers, delivering a smarter and more convenient experience for runners.

The equipment of the smart running track in a park in Honggutan district in Nanchang. (Photo/Xu Yuting)

Smart facilities installed in many parks in Shenyang, capital of northeast China’s Liaoning province, not only display real-time exercise data but also offer users instructional videos.

Similarly, smart facilities installed in gyms and sports centers in Hangzhou, east China’s Zhejiang province, allow sports lovers to make reservations on WeChat mini-programs, enter sports venues using facial recognition, and save users from having to queue up for sports equipment.

Experts noted that as a novelty, smart facilities will boost enthusiasm among a wider range of people for sports and help them do exercises in a more scientific way.

Some enterprises have offered smart solutions for the construction of sports parks. According to Wuhan Haokang Fitness Equipment Co., Ltd. in Wuhan, central China’s Hubei province, smart fitness equipment in a sports park can collect users’ exercise data, detect inappropriate habits while doing sports, and offer instructions accordingly, so as to help them exercise correctly and avoid injuries. The company’s smart solution won the silver award for smart outdoor sports equipment at the 2021 China International Sporting Goods Expo, held in Shanghai from May 19 to 22.

The smart fitness industry enjoys bright prospects, according to a report on people’s exercise and consumption in 2021 conducted by China Sporting Goods Federation. The report shows that there is high demand for smart sports facilities, and consumers are willing to pay for them. Meanwhile, 89 percent of the respondents believed smart fitness facilities are necessary, while nearly one third of those surveyed have spent money on the relevant facilities.

According to a document issued by China’s General Administration of Sport in March, the country will build a number of smart sports centers and sports parks with smart outdoor fitness equipment.

Online tourist consumption booms

China’s online travel sector has experienced a boom thanks to the burgeoning development of advanced technologies, with total consumption reaching the trillion-yuan level.

“Internet plus”, which has become a new mode of travel and a new engine for smart tourism, will speed up ecological integration and innovation in the tourism industry and bring more opportunities for the management and smart marketing of tourism, according to a report recently released by the China Tourism Academy.

A tourist takes photos of an ice cream in the shape of the Hall of Prayer for Good Harvest at the Temple of Heaven in Beijing, capital of China, May 4, 2021. Official data showed 230 million domestic tourist trips were made during the five-day Labor Day holiday, up 119.7 percent from last year. (Xinhua/Ju Huanzong)

During this year’s Labor Day holiday, various tourist attractions across the country ensured that their admission tickets could be booked via online platforms in order to stagger visitors so they came at different times and better control the pandemic.

Online reservation systems allow tourist destinations to carry out reception work in a more orderly manner, and tourists to plan their itineraries more reasonably, thus effectively optimizing tourism quality, explained Bai Kai, director of the tourism department of Shaanxi Normal University.

At the same time, it has become common practice for scenic areas to monitor data such as the number of appointments, daily number of tourists received and instantaneous carrying capacity through big data platforms.

For instance, Xiandu Scenic Area in Jinyun county, east China’s Zhejiang province, has installed 400 cameras to detect traffic density, prevent the concentration of too many tourists in a single spot and optimize their visiting experience.

“At present, the best example of smart tourism can be reflected in the analysis, research and application of the flow of people via big data,” said Dai Xuefeng, a researcher with the Chinese Academy of Social Sciences.

Dai pointed out that through the analysis of subdivided data such as tourists’ moving trajectory, consumption tendency and service preferences, scenic areas can enrich their products, provide more targeted services and improve their management.

An intelligent tourism platform launched by southwest China’s Guizhou province serves as a good example of these efforts. By utilizing technologies including big data, 5G live streaming and blockchain, the tourist platform offers a variety of tourist information and product services, ranging from A-grade scenic areas and hotels to catering and travel tips.

Furthermore, live streaming is also being utilized to boost tourists’ offline consumption. In 2020 alone, more than 40,000 tourism-themed live streaming activities were conducted via Weibo, China’s main social media platform for microblogging, garnering over 2 billion views.

“Digital technology can help optimize tourists’ experience,” said Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, explaining that this technology can push forward the integration of culture and tourism, thus making the sector more innovative.

Innovation makes air conditioners greener

Photo shows a low-carbon smart home system of Gree, a major Chinese appliance manufacturer. (Photo/Official Weibo account of Gree)

Air conditioners are a necessity for many to get through the scorching heat in the summer. However, apart from cooling down the air around us, they are also affecting the temperature of the planet Earth.

According to the UN Environment Program, half of the energy consumption of the buildings in the world comes from cooling and heating systems.

How to make air conditioning greener and more efficient has become an unavoidable topic for the refrigeration industry in today’s world where the growing demand for air conditioning and climate change are posing a dilemma.

China will strive to peak carbon dioxide emissions before 2030 and achieve carbon neutrality before 2060. It is a major strategic decision made by the country to build a community with a shared future for mankind and achieve sustainable development, as well as a solemn promise China makes to the world.

The next five years is critical for China to peak carbon dioxide emission. For energy sectors, it means both feeding more clean energy at the supply side and upgrading the ways of energy consumption and improving energy use efficiency at the client side.

Statistics indicated that refrigeration accounts for over 15 percent of China’s total power consumption, and air conditioners in large- and medium-sized cities contribute 60 percent of electrical load during peak summer months. As a result, a low-carbon reform in the manufacturing sector is imperative, and there is much to be explored.

Technological advances, especially new breakthroughs in core technologies, to a large extent decide how much the manufacturing sector can contribute to emission peak and carbon neutrality.

Chinese appliance manufacturer Gree and Tsinghua University have jointly developed a technology that is able to cut 85.7 percent of energy consumption in air conditioning. The technology was recently awarded a grand prize at the award ceremony of the Global Cooling Prize, which was signed up by 2,100 competing teams from nearly 100 countries and aims to explore breakthrough innovative technology in the refrigeration industry to solve climate challenges.

It is estimated that the cooling technology, once massively employed, could possibly reduce carbon emission by 100 billion tons by 2050, equivalent to the amount of carbon absorbed by 116 billion trees in 100 years.

Responding to global climate change is a common challenge and task facing all countries. China has always been a major participant, contributor, and champion in building a global ecological civilization.

The Gree-Tsinghua University technology has served over 6,000 projects in the world, marking another contribution of Chinese innovation to the world.

This explains from the side that whoever leads in energy conservation and emission reduction technologies can claim the high ground in global competition as the world tackles climate change and seeks sustainable development.

At present, Chinese industries are speeding up low-carbon transformation, so as to contribute more wisdom, solutions and strength to global energy conservation, emission reduction and green development.

Low-carbon transformation is a systematic project that concerns all links from the supply end to the consumer end. It calls for the firm resolution of industries to tackle challenges, as well as concrete efforts of all consumers.

If everyone can do something to curb global warning, for instance, setting air-conditioners at appropriate temperatures in the summer, choosing energy-efficient products as much as possible, and taking an active part in tree-planting activities, low-carbon development can be made a new fashion, and thus forming a synergy with technological innovation.

Beauty products popular among men

Men’s grooming is becoming an emerging market in China, with the group’s adoption of beauty products already starting to take off.

The country’s male cosmetics market has registered an average annual growth rate of 7.7 percent over the past four years in the country, with the total value of the market standing at about 16.7 billion yuan (about $2.6 billion) last year, according to statistics. The market is expected to exceed 20 billion yuan by 2023.

From May 1 to 3, sales of men’s makeup products soared by 1,692.6 percent year on year in county level cities, indicated statistics from a subsidiary App owned by Alibaba Group’s e-commerce platform Taobao.

According to data released by iiMedia Research, a data mining and analysis organization, stock for imported men’s makeup products during last year’s “Double 11” online shopping festival increased by 3,000 percent year on year. Meanwhile, sales of men’s skin care products jumped roughly 30 percent.

Among them, sales of liquid foundation and eyeliners for men born after 2000 grew twice and four times as fast than those for women, respectively.

In a survey conducted by Alibaba, 18.8 percent of post-95 male respondents said they used BB cream, while 18.6 percent have at some point applied cosmetics such as lipstick and eyeliner.

In addition to makeup products, Chinese men are also increasingly turning to medical aesthetic procedures. A report from iiMedia Research indicated that men accounted for 30 percent of all consumers who went under the knife to improve their physical appearance in 2020.

A young man surnamed Liu in Beijing is one of them. To remove his acne, he became a frequent visitor to an aesthetic medical services provider.

“I was a bit uncomfortable when I first went there for acne treatment. Then I found out that there are many male customers there,” said Liu, further disclosing that “to my surprise, after learning about my treatment, many of my male friends also want to have a try.”

China fuels high-quality economic growth

A primary school student experiences virtual skiing events of the Beijing 2022 Olympic Winter Games at the 4th Digital China Summit & Exhibition in Fuzhou, southeast China’s Fujian province, April 26, 2021. (People’s Daily Online/Chen Bin)

Digital technologies are vibrantly facilitating China’s high-quality economic progress as a wave of digitalization is arriving at a faster pace.

The country is currently the second largest digital economy in the world, and has established the second largest fiber-optic and 4G networks. By the end of the last year, the GDP portion of the added value of core digital economy industries had hit 7.8 percent.

The prospering digital economy in China was mirrored by the 4th Digital China Summit, held at the end of April in Fuzhou, southeast China’s Fujian province, where a series of digital products were exhibited, including an AI-driven education robot that is able to interact with teachers and students on classes, a prototype smart plant that can help increase productivity, and an autonomous aerial vehicle that is able to carry passengers. Besides, a light show was staged at the event by 1,500 unmanned aerial vehicles which “lit” the sky. They all envisioned a new prospect of China’s digital economy.

Digital economy is regarded as the future of global development, and high-quality development calls for sci-tech innovation and digital transformation to generate new development impetus.

For instance, vein pattern recognition technology allows people to pay and confirm their identities by a simple scan of their palms, and windows of vehicles could be turned into giant touch screens that display all kinds of information when equipped with AI, Internet of Things and 5G technologies. Besides, mobile communication stations that integrate core network, base station and dispatch system functions are playing a vital role in ensuring stable communication for disaster relief missions.

As general-purpose technologies, digital technologies have seeped into various aspects of the economy and society, powering livelihood improvement, social governance and economic progress.

Digital technologies have forcefully pushed economic transformation and upgrading, and made high-quality development more effective.

Driven by digitalization, new business models have constantly emerged in recent years, generating massive new jobs and industries.

In the fight against poverty, Chinese farmers have sold their agricultural products to every corner of the country, and today, mobile phones are a new “farming tool” for them to increase their income.

China’s digital economy registered 39.2 trillion yuan ($6.1 trillion) last year, which made up 38.6 percent of the country’s GDP, according to a report on the country’s digital economy development. Digital economy exceeded one trillion yuan in 13 provinces and municipalities of the country, the report said.

When expanding, digital economy is also releasing huge dividends to benefit the people.

At present, local governments across China are pacing up to digitalize their services. Twenty-one provincial-level and 122 prefecture-level regions across the country have established digital platforms, opening over 98,000 datasets to the public. Amid the COVID-19 epidemic, the Chinese government rolled out a digital health code system that worked as e-passport reporting the real-time health condition of individuals, which realized targeted epidemic prevention and control for around 1.4 billion Chinese. Besides, 24/7 online service platforms that support the handling of all kinds of administrative affairs have been launched by Chinese local governments, connecting and synergizing different government divisions and making possible information sharing among them.

Embracing the digital era, China will unleash the potential of digital production factors, and speed up building a digital economy, society and government, according to the country’s latest economic and social development blueprint, the Outline of the 14th Five-Year Plan (2021-2025) for National Economic and Social Development and the Long-Range Objectives Through the Year 2035.

By taking the pulse of the ever-changing trends of big data, sticking to the national big data strategy, developing digital infrastructure, and promoting the integration and sharing of data resources, China will better serve economic and social development and livelihood improvement with digital construction.