Only 20 percent of internet celebrities in China make a profit

A report on the development of China’s multi-channel network (MCN) industry indicates that the number of MCNs in China reached 2,300 in 2017, with an expected rise to 4,500 in 2018, reported on April 8.

Onion Video is a creative media company based in the city of Chengdu, capital of southwest China’s Sichuan province. The company could make a person, a team or a short video an internet sensation in just one month.

Nie Yangde, a co-founder of the company, disclosed that only the top 20 percent of the company’s internet celebrities generate profits, as current competition is fierce.

Jing Hanqing, a millennial who runs a creative media startup, started his business in 2016 by filming a short video every day and uploading it onto short video platforms, where this particular form of media has become popular.

Jing said it is the creative content that matters in the production of short video content, though the forms may become diversified as technology advances, and people’s way of thinking may evolve alongside it.