Chinese museums see increased demand for cultural and creative products

Chinese museums have seen rapid growth in the market for cultural and creative products in recent years, according to a report released on Thursday.


Statistics from Tmall, China’s largest online retail platform, suggest that the transaction size of creative products with traditional cultural elements in 2019 quadrupled from 2017.

Chinese people are now more confident in their traditional culture with the rapid development of China and the rising of its international status.

Keyword searches related to traditional elements exceeded 12.6 billion on Tmall alone in 2018, the report said.

Online buyers of traditional Hanfu clothing increased by over 100 percent in 2018 compared with the previous year.

The report pointed out that many museums started to develop and sell their own cultural and creative products since the traditional operating model of merely displaying collections couldn’t satisfy the increasing demand.

As a forerunner in cultural innovation, the Palace Museum in Beijing received an income of 1.5 billion yuan by selling creative products back in 2017.