Chinese games develop fast in overseas market

(Li Wen/Xinhua)

Chinese gaming companies have expanded their business and brought a large number of high-quality products to the international market in recent years, Economic Information Daily reported on August 6.

The actual sales revenue of China’s self-developed games in the overseas market totaled $5.57 billion from January to June this year, revealed a recent report on China’s game industry released by the China Audio-video and Digital Publishing Association.

Overseas revenue saw a year-on-year increase of 20.2 percent, higher than the growth rate of sales in the domestic market, according to the report.

Of all games, role-playing games, strategy games and competitive multiplayer games were most popular among foreign players, accounting for 83 percent of total overseas revenue, said the report.

China has dramatically improved its research and development capabilities in recent years, especially when it comes to mobile games. This has created a rise in the overseas market share and influence of China’s self-developed games, said Sun Shoushan, director of the association, at the 2019 China Digital Entertainment Expo and Conference (ChinaJoy) held in Shanghai.

Last year, China’s overseas gaming market hit $9.59 billion, making the country one the largest games exporters in the world, Sun said.

Statistics indicate that the US, Japan, South Korea and Europe remain the major target markets of China’s self-developed games. Meanwhile, the Middle East, Southeast Asia and Latin America are of high market potential.

More efforts should be made to introduce self-developed games with Chinese style to the global market, said Guo Yiqiang, Director of the Publication Bureau of the Central Committee of the Communist Party of China.

Domestic gaming companies need to develop high-quality products based on the demands of foreign consumers and build a competitive edge in the global market, Guo noted.