China’s online food ordering platforms hit 80M monthly active users in 2017

The number of monthly active users on China’s online food ordering platforms hit 80 million in 2017. The thriving take-out food industry is changing both people’s eating habits and catering operators’ operation models.

The number of registered users on China’s online food ordering platforms rose to 300 million in 2017 from 110 million in 2013, and monthly active users hit 80 million, according to a report published by Meituan-Dianping, China’s largest group deals site.

People used to order only lunch and dinner on the platform. But in 2017, an increasing number of users also ordered breakfast and midnight snacks. Medicine, flowers, and fruits can also be ordered through the platform. The delivery time is about 30 minutes on average.

The thriving take-out food industry is changing people’s eating habits, with 52 percent of the users reporting they now cook by themselves less often.

In addition, data shows that the size of the online food ordering market was about 204.6 billion yuan ($32.4 billion) in 2017. More and more catering operators are choosing to join such platforms.

Data analyst Yang Xu said that access to the intelligent food ordering system improves the operators’ efficiency.

With the thriving industry and rising needs of online food ordering users, regulatory departments and food ordering platforms are also tightening oversight over operators to ensure food quality.