China’s film market maintains momentum in 2019

People walk past a poster of The Wandering Earth in Shanghai on Feb. 20, 2019. (Photo/sipaphoto.com)

China’s box office haul totaled 64.3 billion yuan in 2019, a year-on-year increase of 5.4 percent.

With higher quality and more diverse themes, a batch of domestic films proved popular with film-goers, with home-made products contributing to 64.1 percent of the total box office takings.

Films celebrating the 70th anniversary of the founding of the People’s Republic of China, represented by My People, My Country, The Captain, and The Climbers, gained general recognition.

To date, My People, My Country has grossed over 3.1 billion yuan, the highest among its genre in Chinese history.

Consumers believe that films in 2019 celebrating the founding of the New China have been the best ones in recent years, according to a survey conducted by the China Film Art Research Center and the research company EntGroup.

Meanwhile, The Wandering Earth and Ne Zha, which both topped box office rankings, signify that China has greatly improved the industrialization of its film industry. While the former is considered to have opened a new chapter in Chinese sci-fi films, the latter shows how traditional cultural elements can be developed in a creative way.

Consumers’ affection for domestic films has supported the development of film making, promoting the more mature development of the market.

On the one hand, the market drives more movie makers to focus on content and produce more quality products; on the other hand, movie makers are required to make products of varying types to meet demand from consumers of different age groups.